Role: Director, DOP, Editor.
Description: A short video showcasing a collaboration between Adobe UK & @M.Visuals, which spotlights new AI features of Adobe Lightroom 2024.
Creation-wise, the shots are deliberate, blending real-world photography with software interactions to show how Lightroom seamlessly supports the creative process. The transitions are smooth and intentional, mirroring the way the software empowers users to move effortlessly from vision to execution.
In editing, I focused on keeping things crisp and dynamic, using on-screen graphics to highlight AI features in a way that’s clear but still visually exciting. Pacing was key; I wanted it to feel engaging and accessible while showcasing Adobe as a brand that’s always ahead of the curve.
Overall, I think it captures the essence of Adobe: innovative, creative, and built for today’s creators.
Location: London, 2024.
